About Shanghai New World Company

The company is a long-established Chinese enterprise with a history of 100 years. It is also a listed company and a famous Chinese commercial enterprise that has bathed in the spring breeze of reform and opening-up. The predecessor of “Shinsekai” was the “New World Playground,” which was founded in 1915, and merged to form the “New World Department Store” in 1958. In August 1988, the company was restructured from a national enterprise to a commercial joint stock enterprise on Nanjing Road; in May 1992, it was approved to publicly raise shares; it was listed on the Shanghai Stock Exchange on January 19, 1993, and “New World” has since entered the top ten commercial enterprises in the country. The company's main business is department store retail. The company is currently the only civilized unit in the Shanghai business system to receive the National Civilized Unit, the China Quality Award, the National Quality Award, the National Advanced Enterprise with Excellent Performance Model, and the National Excellent Model of Quality and Integrity; it has successively won the “National Civilized Unit”, “National Excellent Enterprise for the Construction of Spiritual Civilization”, “National Excellent Enterprise for Ideological and Political Work”, “National May Day Labor Award”, “National Business Quality Award”, “National Quality Award”, “China's time-honored brand, Shanghai Civilized Unit, National Civilized Unit, etc.”