BOCOM INTL: The old-for-new policy will seamlessly connect, and household appliances are expected to continue quality growth in 2025.
Benefiting from the support policy for exchanging old for new, the retail sales of categories with high energy efficiency ratings and Asia Vets have experienced more than double-digit year-on-year growth for four consecutive months, with the performance of smart products being exceptional.
[Brokerage Focus] Citigroup indicates that the 2025 policy of 'trade-in for new' in China's home appliances will continue beyond expectations, maintaining a 'Buy' rating for Midea (00300) and others.
Jinwu Finance | Citibank's Research Reports indicate that on January 8, the National Development and Reform Commission and the Ministry of Finance jointly announced that the "old-for-new" program for consumer goods will continue to be implemented in 2025. This greatly alleviated investors' concerns regarding the sustainability of central government subsidy support. Citibank stated that the updated subsidy policy exceeded expectations, expanding the coverage to four new categories: Microwave, water purifiers, dishwashers, and Rice Cooker, bringing the total number of subsidized household appliance categories to 12. Additionally, the subsidy cap for Air Conditioner was increased, and individuals who enjoyed subsidies in 2024 can continue to receive subsidies when purchasing similar appliances in 2025. It is understood that the cutoff.
[Special Contributor] Deng Shengxing: The old-for-new policy continues to expand and is expected to support the increase in home appliance demand.
Kingwo Financial News | On Wednesday (8th), the Hang Seng Index closed at 19,279, down 167 points or 0.9%. The total market turnover for the day was 168.3 billion yuan. The National Index closed at 6,990, down 0.8%; the Science and Technology Index fell by 1.1%, reporting 4,307. The mainland has launched a mobile subsidy, but analysts indicate that most models sold by Apple in the mainland may not benefit, leading to a sell-off in Apple-related stocks. Sunny Optical (2382) fell by 7.6%, being the worst-performing blue chip; officials from the National Development and Reform Commission stated that the number of household appliance products eligible for the old-for-new subsidy has increased from 8 categories last year to 12 categories, with a maximum subsidy of 20% of the selling price per item. The news has affected HAIER SMARTHOME.
Hong Kong stock Concept tracking | The number of home appliance products eligible for trade-in subsidies has increased to 12 categories, with a significant boost in home appliance demand (including related stocks).
The number of home appliances eligible for the trade-in subsidy has increased to 12 categories.
Hong Kong stocks are experiencing unusual activity | Home Appliances stocks are performing strongly against the market trend. The National Development and Reform Commission is increasing support for the replacement of old home appliance products, which is
Home Appliances stocks are performing strongly against the market; as of the time of this report, HISENSE HA (00921) is up 3.28%, priced at 26.8 Hong Kong dollars; HAIER SMARTHOME (06690) is up 2.09%, priced at 26.85 Hong Kong dollars; TCL ELECTRONICS (01070) is up 1.13%, priced at 6.28 Hong Kong dollars; Midea Group Co., Ltd (00300) is up 0.26%, priced at 76.85 Hong Kong dollars.
Southwest Securities: Policies support the growth of domestic appliance sales, with a focus on Emerging Markets for exports.
Looking ahead to 2025, the home appliance Industry will be a year to refocus on domestic demand investment opportunities, benefiting high-value individual products, and the market may return to the Consumption Upgrade track, leading to healthier competition; at the same time, it will also be a year full of adjustments and uncertainties for exports.
Guosen Investment Strategy for the Home Appliance Industry in 2025: Many regions across the country are implementing the home appliance trade-in policy. Bullish on the continuous release of demand for home appliance upgrades.
The old-for-new replacement policy will continue in 2025, expected to sustain the release of demand for home appliance upgrades, driving growth in the home appliance industry.
The 200 billion appliance giant has lost momentum.
Lower the expectation of ROI.
GTJA: It is expected that the demand for home appliances will remain stable as the main theme in 2025.
Looking ahead to 2025, the expectation is that the demand for white goods will remain steady as the main theme. Based on multiple assumptions, an Algo determination has been given: the old-for-new program and national subsidies are sufficient to support stable domestic demand, and there is no need to excessively worry about tariff risks in overseas markets. The incremental growth in Emerging Markets is ample.
SWHY's investment strategy for the home appliance Industry in 2025: Internal and external resonance, prosperity upturn in 2025.
The demand in the home appliance Industry has significantly improved, valuations have rebounded from the bottom, the Sector's valuations have been significantly repaired, and it still offers a high cost-performance ratio for allocation.
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Pacific Securities 2025 home appliance strategy: policy support + export blue ocean, focus on opportunities in AI+ and WeChat mini stores.
The thematic investment opportunities brought by AI+ and "WeChat Stores" are noteworthy, and it's worth paying special attention to home appliance brands and companies that strategically layout AI+ and operate their own WeChat stores.
Policy stimulus for 3C and home appliance demand release. Will the multiplier effect of the "trade-in" policy continue in 2025? | Year-end review.
In 2024, the implementation of the "national subsidy" policy for the exchange of old for new will effectively stimulate the demand for home appliances and Consumer Electronics. Market analysis suggests that related subsidies for the exchange of old for new are expected to continue next year, with mobile phones and more home improvement categories likely included, while the future policy-driven effects still remain to be observed.
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In 2024, Hong Kong stocks: The Hang Seng Index reached a new high in nearly four years, and the net Inflow of southbound funds exceeded 700 billion.
① How does the overall trend of the Hong Kong stock market perform in 2024? ② What role does southbound capital play in the Hong Kong stock market in 2024? ③ What is the perspective of Institutions for 2025?
[Brokerage Focus] SWHY anticipates that the domestic sales prosperity of home appliances will likely benefit and continue over the next 25 years, remaining Bullish on the white goods Industry Chain with both volume and price rising.
Jinwu Finance | SWHY stated that on July 25, 2024, the National Development and Reform Commission and the Ministry of Finance issued the notice on "Several Measures to Support Large-scale Equipment Renewal and Consumer Goods Replacement." The results after the implementation of the replacement policy exceeded expectations; the 2024 Central Economic Work Conference mentioned that efforts will continue to vigorously boost consumer spending and expand domestic demand comprehensively, implementing special actions to stimulate consumption, while also continually increasing support for the real estate sector. The home appliance sector is expected to benefit from the favorable sales environment over the next 25 years. The white goods sector combines "low valuation, high dividend, and stable growth" characteristics, with a high safety margin and significant elasticity in stock prices.
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swhy: The old-for-new policy is expected to last at least until 2025, with a focus on the marginal pull effect in categories such as white goods and clean appliances.
According to the calculations, this round of policies is expected to last at least until 2025, with a sales growth effect of more than 15%.
Guotou Securities: The overseas market for home appliances in the Middle East is vast, and the demand for large appliances has significant potential.
The Middle East has a large population, strong economic development vitality, and a hot and dry climate, indicating significant potential for demand in major household appliances, with especially wide demand for air conditioners.
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