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[Brokerage Focus] SWHY anticipates that the domestic sales prosperity of home appliances will likely benefit and continue over the next 25 years, remaining Bullish on the white goods Industry Chain with both volume and price rising.
Jinwu Finance | SWHY stated that on July 25, 2024, the National Development and Reform Commission and the Ministry of Finance issued the notice on "Several Measures to Support Large-scale Equipment Renewal and Consumer Goods Replacement." The results after the implementation of the replacement policy exceeded expectations; the 2024 Central Economic Work Conference mentioned that efforts will continue to vigorously boost consumer spending and expand domestic demand comprehensively, implementing special actions to stimulate consumption, while also continually increasing support for the real estate sector. The home appliance sector is expected to benefit from the favorable sales environment over the next 25 years. The white goods sector combines "low valuation, high dividend, and stable growth" characteristics, with a high safety margin and significant elasticity in stock prices.
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swhy: The old-for-new policy is expected to last at least until 2025, with a focus on the marginal pull effect in categories such as white goods and clean appliances.
According to the calculations, this round of policies is expected to last at least until 2025, with a sales growth effect of more than 15%.
Guotou Securities: The overseas market for home appliances in the Middle East is vast, and the demand for large appliances has significant potential.
The Middle East has a large population, strong economic development vitality, and a hot and dry climate, indicating significant potential for demand in major household appliances, with especially wide demand for air conditioners.
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Guosen: In December, the production of white goods increased by over 20%, and the effectiveness of the home appliance replacement program is significant.
The production growth rate of white goods in December continues to improve, with both domestic and export markets remaining prosperous; significant results have been achieved in the exchange of old for new, and the policy is expected to continue in 2025.
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