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BAIC BluePark New Energy Technology (600733.SH): Xiaohongshu is an important platform for the company's New Media marketing Global Strategy.
On January 14, Glonghui reported that BAIC BluePark New Energy Technology (600733.SH) stated on the investor interaction platform that the company's brands are continuously expanding their presence in online Social Media, creating a comprehensive online marketing matrix on popular channels such as Douyin, Xiaohongshu, WeChat, Weibo, and Bilibili. The company has planned and implemented a series of colorful marketing activities, including graphic promotions, video marketing, and influencer incentives through these platforms, achieving significant results and successfully enhancing brand awareness and product market sales. Xiaohongshu is an important battleground in the company's New Media marketing Global Strategy. The Arcfox brand has been cultivating on the Xiaohongshu platform for many years, offering different vehicles.
Guolian: How can large vehicle independent brands break into the high-end market?
According to the Zhito Finance APP, Guolian Securities released a Research Report stating that the domestic large vehicle market continues to grow rapidly, with impressive performance from domestic SUVs. The sales volume of large vehicles in China increased from 1.19 million units in 2018 to 2.83 million units in 2023, with an average annual compound growth rate of 19.0%. In the first three quarters of 2024, large vehicle sales reached 2.3 million units, an increase of 19.6% year-on-year. By brand, domestic brands such as BYD (01211), Wenjie, and Li Auto (02015) are leading the large vehicle segment, accelerating their market share in large vehicles; by vehicle type, large SUVs lead the growth with an average annual compound growth rate of 46.3% from 2018 to 2023; by energy form, the penetration rate of new energy in the large vehicle market has risen rapidly, increasing from 3.1% in 2018 to 49.1% in 2023.
BAIC BluePark New Energy Technology (600733.SH): 141 Charging Stations have been built and operated, with an additional 0.3 million public Charging Stations integrated into the Extreme Fox APP charging map.
On January 13, Gelonghui reported that BAIC BluePark New Energy Technology (600733.SH) stated on the investor interaction platform that currently, the Jihu National Service Centers have covered over 100 cities, and by digital transformation, service quality has been improved, with user satisfaction on the app reaching a five-star rating of 4.99. At the same time, the company has operated 141 Charging Stations and added 0.3 million public Charging Stations to the Jihu app charging map, totaling 0.9 million, and is committed to building a convenient and efficient energy supplement network. The company will continue to optimize the channel layout, improve service quality, and ensure that Consumers enjoy an excellent experience.
Soochow: The old-for-new policy is implemented, and the Passenger Vehicle market is expected to remain highly prosperous in 2025.
The implementation of the scrapping/replacement policy shortens the policy gap and improves the waiting mood for end consumers regarding purchasing a vehicle, which will positively contribute to the recovery of Passenger Vehicle demand in Q1 2025 and the overall Passenger Vehicle consumption in 2025.
BAIC BluePark New Energy TechnologyLtd (SHSE:600733) Is Carrying A Fair Bit Of Debt
Subsidiaries\' Production and Sales Report for December 2024
Does BAIC BluePark New Energy TechnologyLtd (SHSE:600733) Have A Healthy Balance Sheet?
