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Youth and internationalization, Fenjiu creates a new industrial paradigm.
As a long-standing traditional industry, the baijiu industry in China is undergoing a major transformation from maturity to youth and from China to the world. In this transformation, leading baijiu companies are taking a young and international approach, constantly innovating and expanding to maintain competitiveness and achieve sustainable development in the future. Recently, Shanxi Xinghuacun Fen Wine Factory held a 24-hour beach party, actively exploring new ways and ideas, reaching out to young consumers, and accelerating the process of becoming younger. Leveraging the largest celebrity and star magazine globally, the company is promoting Chinese traditional culture and showcasing the charm of Chinese baijiu to the world. It is actively developing the young market.
Guosen Securities: Baijiu continues to focus on market order control, and structural improvement in beer consumption demand in July.
In July, baijiu entered its off-season with overall stability. The channel's payment ratio remains low, and the terminal sales velocity is slow. The phenomenon of consumer downgrading still exists. The beer industry benefited from high temperatures in some regions and the opening of sports events such as the Olympics, resulting in structural improvement in demand.
Kweichow Moutai falls below 1400 yuan! Liquor stocks face bearish calls from analysts, industry prospects are worrying?
3 trillion baijiu, not fragrant anymore?
GF SEC: New cycle of csi sws food & beverage index, returning to PB-roe framework.
In the future, with the recovery of demand in China and the revision of EPS expectations, the market style is expected to return to a sustained high ROE, and the value of the leading companies in the CSI SWS food & beverage sector is expected to stand out.
Research reports | Changjiang Securities: Shanxi Xinghuacun Fen Wine Factory has a certain cost-performance ratio in terms of valuation, maintaining a "buy" rating.
According to the research report of Changjiang Securities, in the future, Shanxi Xinghuacun Fen Wine Factory (600809.SH) still has three advantages in the product side. Fragrance advantage: Fen wine is a leader in light fragrance, especially in the mid-to-high-end field where there are no competitors. Compared with the fiercely competitive sauce-flavor liquor, Fen wine has a better competitive landscape; brand advantage: Fen wine is one of the four famous wines, and it used to sell well throughout the country, with a deep brand heritage and consumer base; matrix advantage: currently, Fen wine is one of the few liquor companies that have achieved a full price range layout and have multiple strong large single products, with strong risk resistance and channel profits complement each other. Overall, the bank believes that the company has advantages in both product dimensions and overall perspective.
Improved Earnings Required Before Shanxi Xinghuacun Fen Wine Factory Co.,Ltd. (SHSE:600809) Shares Find Their Feet
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