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Zhewen Interactive Group (600986.SH): Launched the performance marketing AI programmatic advertising tool - Paizhi.
On December 12, Glonghui reported that Zhewen Interactive Group (600986.SH) stated on the investor interaction platform that the company has launched an effect marketing AI programmatic advertising tool - Pai Zhi, which can accurately identify user needs, thereby enhancing conversion and bringing value to clients. In addition, a series of AI applications have been developed, such as the brand marketing content production tool - the Curiosity Fly Smart Application Collection, and the text generation product "HOT TOPIC", which has generated over 6,800 articles to date. The AI video product "Video Qian Chuang" has also produced over 1,800 videos. The next step for Zhewen Interactive Group will be to continue to propose.
Zhewen Interactive Group (600986.SH): The "HOT TOPIC" product has been widely applied in the marketing services of multiple clients of the company.
On December 12, Gelonghui reported that Zhewen Interactive Group (600986.SH) stated on the investor interaction platform that the "HOT TOPIC" product is currently widely used in the marketing services of multiple clients. In the communication campaign for the launch of the new Hyundai Tucson L in Peking, "HOT TOPIC" quickly generated over 800 articles, helping the topic of "New Hyundai Tucson L Launch" rank highly on leading media platforms such as Dongchedi, Autohome, and Yiche. The latest data shows that the 100 articles published on the Toutiao platform have a cumulative reading volume exceeding 0.86 million+, with the topic #全新途胜.
Zhewen Interactive Group (600986.SH): "Video Qian Chuang" can quickly generate diverse Short Videos with a duration between 30 seconds and 120 seconds based on a piece of original video as the basic material.
On December 12, Gelonghui reported that Zhewen Interactive Group (600986.SH) stated on the investor interaction platform that in practical applications, "Video Thousand Creation" can use an original video as the basic material, automatically recognize it through AI technology, and rapidly generate diverse Short Videos ranging from 30 to 120 seconds in length by combining specific communication needs and instructions. The operation interface of "Video Thousand Creation" is not complex; users only need to input a text description of the video requirements and add specified materials that contain necessary communication information, and the system can quickly generate marketing Short Videos, supporting multiple voice tones, multiple segments, and various video dimensions.
Zhewen Interactive Group (600986.SH): The Curious Flying Shuttle AI is more focused on applications in the marketing field.
On December 12, Gelonghui reported that Zhewen Interactive Group (600986.SH) stated on its investor interaction platform that the Curious Flying Shuttle AI, Tencent's Hunyuan video generation large model, OpenAI's O1, and SORA's text-to-video are applications of AI in the field of video content creation, using AI technology to assist or automate the video production process. In comparison, the Curious Flying Shuttle AI is more focused on applications in the marketing field.
Zhewen Interactive Group (600986.SH): plans to choose a good time to dispose of the shares held in Dou Shen Education.
On December 11, Gelonghui reported that Zhewen Interactive Group (600986.SH) announced that the company intends to authorize its management to independently decide the timing for disposing of the Stocks held in Dou Shen Education Technology (Peking) Co., Ltd. (hereinafter referred to as 'Dou Shen Education'), with the authorization period being 36 months from the date of approval by the Shareholder meeting. As of the date of this announcement, the company holds 61,057,556 shares of Dou Shen Education, accounting for 2.95% of Dou Shen Education's total equity, which will be released from restrictions on December 29, 2024.
The underestimated AI marketing stock: Where is the 'potential' of Zhewen Interactive Group (600986.SH)?
Recently, the wave of AI applications continues to heat up. The most eye-catching event is OpenAI's 12-day live broadcast, in addition, Tencent's Hunyuan large model launched its video generation function on December 3, and CHINA TELECOM also released the first video generation large model based on the Xingchen large model at the "TeleAI Developer Conference". Recently, major domestic and international giants have made significant moves, further igniting the interest in AI topics in the Capital Markets. Due to its easier implementation on a technical level, Cinda Securities previously pointed out that marketing may be the fastest field for AI commercialization, which is why AI marketing-related companies have recently rapidly become the market's focus.