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TONGCHENGTRAVEL: Domestic and international tourists experience "intangible cultural heritage" during the Spring Festival, with related search popularity rising by 87%.
Sina Technology reported on January 21 that TONGCHENGTRAVEL released the 2025 Spring Festival Travel Trend Report (hereinafter referred to as "the report"). The report shows that the first Spring Festival holiday after "Spring Festival" was listed in the UNESCO Representative List of the Intangible Cultural Heritage of Humanity has led many domestic destinations to launch a variety of themed cultural activities such as markets, performances, exhibitions, and intangible cultural heritage experiences, providing tourists with rich choices for holiday cultural and tourism consumption. Since January, the search popularity for "intangible cultural heritage" related attractions and products on the TONGCHENGTRAVEL platform has increased by 87% year-on-year. The implementation of various policies for visa-free transit and visa-free entry has created opportunities for more Global travel enthusiasts.
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