The company was founded in 1997 and is headquartered in Shanghai. The full name of the company is Shanghai Baby Friendly Room Business Service Co., Ltd. Baby-Friendly Room is a chain enterprise specializing in maternal and child products and maternal and child services. It provides a full range of mother and child products and services for pre-pregnancy and families with infants and children aged 0-6. With maternal and child products, services and consumer experience as the core, the company adheres to the three major development strategies of “channel+brand+multi-industry”. Through “member marketing+omni-channel layout”, the company focuses on the maternal and child market based on providing high-quality and cost-effective products and services, and focuses on building a nationally leading and internationally advanced maternal and child brand. The company is a chain enterprise specializing in maternal and child products and maternal and child services. Based on the “member+product+channel+service” business model, the company provides a full range of high-quality maternal and child products and related services for families with infants and young children from before pregnancy to 6 years old. The main products cover infant dairy products, paper products, feeding supplies, toiletries, cotton textiles, toys, lathes, etc. Corporate honors: 2022 Benchmark Store Award, Yimedia Recommended Award, Shanghai Harmonious Labor Relations Standard Enterprise, 2020 Zero Supply Satisfaction Leading Retailer, 6th Shanghai Communist Youth League New Media Influence Award”, China Children Media “2022 Benchmark Store Award”, 2nd Yangtze River Delta “Yimedia Recommended Award”, etc.
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