Since its establishment on April 15, 2005, the company has focused on the development, production and sale of casual marinated food. It is committed to providing consumers with delicious, fresh and high-quality products, supported by an information system and supply chain system, and carrying out standardized store operations through a “direct chain as the guide and franchise chain as the main body” to build a leading brand of casual marinated food chain enterprises. The company's main business is R&D, production and sales of casual marinated foods. The company's main products are casual marinated food. The main honors received by the company include: “China's Famous Trademark” (certified by the Trademark Office of the State Administration for Industry and Commerce); “China's Top 120 Franchise Chains” (issued by the China Chain Management Association); and “Outstanding Leading Food Enterprise in the National Food Industry” (issued by the China Food Industry Association).