The company was founded in 2006 and is headquartered in Wuhan, Hubei. It focuses on selecting the best ingredients from 30 countries and regions around the world, providing consumers with high-end snacks, and is committed to becoming a snack kingdom that conveys happiness. The company is mainly engaged in the R&D, procurement, sales, logistics distribution and operation of snack foods. The company's products include meat snacks, seafood snacks, vegetarian mountain vegetables, dried plum fruits, dried red dates, nuts, roasted goods, beverages, sugar, canned jelly, flower tea preparation, baked goods, puffed cookies, convenient fast food, gift boxes, children's snacks, etc. The company has received honorary titles including “China's Famous Trademark” issued by the State Administration for Industry and Commerce, “Famous Trademark Enterprise in Hubei Province” issued by the Hubei Provincial Administration for Industry and Commerce, and “E-Commerce Demonstration Enterprise” issued by the Ministry of Commerce.