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Zhaoying International: In February, the domestic cosmetics sales were strong, suggesting attention to brands like Mao Ge Ping.
Zhiyin International released a Research Report stating that as of March 11, the beauty stocks under focus have risen approximately 47%. It believes that in the current economic environment, cost-effectiveness is the main line of Consumer. The R&D capabilities of domestic beauty brands have gained international recognition and competitiveness has increased. The bank suggests paying attention to high growth potential symbols such as Mao Geping (01318), Juzhi Biotechnology (02367), Guangdong Marubi Biotechnology (603983.SH); symbols with high performance realization such as Proya Cosmetics (603605.SH), CHICMAX (02145); and symbols where Operation may significantly improve such as Shanghai Jahwa United (600315.SH), Betaini (3009).
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CITIC SEC: The China cosmetics industry has entered a positive growth phase, focusing on the groupization and globalization of local brands.
In the medium term, the penetration rate of makeup products and the scale enhancement of single brands will help domestic brands reach leading positions. In the long term, the accumulation of brand value and the maturity of the acquisition system will drive domestic brands toward a new journey of group development and globalization.
Research Reports: Guosen maintains the "Outperform Market" rating for Marnie Bio, with multi-brand iterations supporting long-term growth.
The Guosen Research Reports indicate that Marubi Biotechnology (603983.SH) has undergone more than three years of adjustments and transformations, and has now revitalized its established domestic beauty brand. The main brand Marubi relies on the company's long-term research and development in the eye cream and restructured collagen sectors, and has successfully transformed through online channels, leveraging Technology and emotional marketing to deeply reach young consumers. It has successfully created two major series of products, the Little Red Pen and the Little Gold Needle, and is currently in a phase of product momentum explosion. Meanwhile, the emerging base makeup brand Lianhuo tightly grasps consumer pain points in base makeup, achieving breakthroughs through content marketing and top influencers, while continuously upgrading core products and extending into new categories.
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