The company is a well-known online cosmetics marketing and retail service provider in China. It has authorized cooperation with Kanebo, Amorepacific, and Henkel's famous international cosmetics groups, and has obtained genuine product licenses from more than 60 world-renowned brands including Olenacol, Hue, Frifance, Sulwhasoo, Aventura, and Schwarzkopf, and has become a solid brand partner. The main business includes: online retail of branded cosmetics, distribution, online store operation, and brand marketing and promotion services. The company's main products are e-commerce retail and brand marketing operation services. In 2021, the company won many awards such as “Shanghai Excellent Brand E-commerce Enterprise”, “Tmall Six-Star Service Provider”, “Douyin E-commerce Brand Service Provider of the Year”, “Ali Mama Six-Star Service Provider”, and “Ali Mama Gold Global Ecological Partner”. “Tmall Digital Brand Power Pioneer Ecology”, “Ali Mama Global Six-Star Partner”, “2023 Service Innovation Award”, “Shanghai Songjiang District High Quality Development Outstanding Contribution Award”, “Shanghai Songjiang District High Quality Development Promotion Award”, “Shanghai Software and Information Technology Service Industry High Growth 100 Enterprises”, “2023-2024 Shanghai E-Commerce Demonstration Enterprise”, and Star Single Product Hydrogel won honors such as Guochao Single Product of the Year.
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