Focusing on the strategic goal of becoming the “leading brand of Chinese food”, the company adheres to the business philosophy of “customer satisfaction and employee happiness”, and adopts a business model of branded management, industrial production of products, chain store sales, group meals, and online and offline omni-channel sales to meet the consumption scenarios of consumers spending at home, in stores, and in cafeterias. The company was listed on the main board of the Shanghai Stock Exchange on October 12, 2020, and became the “first share of Chinese baozi”. Specializing in R&D, production and sales of Chinese pastries, we are committed to the business model of “standardized production, full cold chain distribution, direct management, franchise, and group catering”. The company's products can be divided into noodle rice series products, filling series products, and external procurement series products. The company won honors such as “2020 China's Top 100 Catering Enterprises”, “Shared Breakfast Demonstration Enterprise”, “Songjiang District Quality Gold Award of the Year”, and “2018 China's Top 100 Catering Enterprises”. The main honors received by the company include “National Key Leading Enterprise in Agricultural Industrialization” and “National Demonstration Enterprise in the Food Processing Industry”. The company has successively won the title of “China's Top 100 Catering Enterprises” by the Chinese Culinary Association in 2020, 2021, and 2022; the company's brand was awarded the “Shanghai First Economically Leading Local Brand” in 2021, won the “Leading Brand Award” at the 2nd China Catering Boss Conference, and was selected as the “Top 100 Catering Brands” by the China Catering Red Eagle Awards for 5 consecutive times.
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