The company implements “an ecological strategy based on creating higher user and customer value, focusing on smart management and smart living, establishing dual main business of brand foundry, dual circulation at home and abroad, innovating IoT technology, efficiently collaborating with domestic and foreign industrial resources, and based on a long-term principle of open competition and win-win.” Rieter has entered the IoT field with smart lighting as a starting point. It is committed to bringing IoT products and services to homes and campuses, and gradually building a smart world where everything is connected. The company's current business can be divided into two major segments: lighting business and Internet of Things (IoT) business. The company entered the IoT field with smart lighting as a starting point. It is committed to bringing IoT products and services into homes and campuses, gradually building a smart world where everything is connected, and providing customers with safe and reliable products, solutions and services in the fields of LED lighting products, control and security products, smart home appliances, and software and cloud services. The company has received honors such as “Best Partner of the Year”, “World's Best Supplier Award”, and “Best Quality Award” from core customers such as Home Depot and Ikea.