The company is a gold and jewelry franchise company listed on the main board of the Shanghai Stock Exchange. It is the first batch of “Chinese time-honored” enterprises named by the Ministry of Commerce. As a state-owned holding enterprise, the company is an important subsidiary of the Xicheng District State-owned Assets Administration Commission. The company's main business is raw material procurement, style design, chain sales and brand operation of gold and jewelry products. Company products: gold jewelry, precious metal investment products, precious metal cultural products, diamond jewelry and other products. Corporate honors: The company won many honorary titles such as the National Product and Service Quality Integrity Brand, the National Advanced Quality and Integrity Enterprise, etc., the 2023 China Jewelry and Jade Jewelry Industry Association Science and Technology Award, the first prize of the 2022 China Gold Association Science and Technology Award, and a typical example of the digital transformation of listed companies in 2023 by the China Association of Listed Companies.