Panasonic Holdings is a conglomerate that has diversified from its consumer electronics roots. It has five main business units: lifestyle (white appliances and housing products); automotive (cockpit systems); connect (BtoB businesses); industry (FA products, electronic materials, and devices); and energy (rechargeable batteries). After the crisis in 2012, former president Kazuhiro Tsuga has focused on shifting the business portfolio to increase the proportion of B2B businesses to mitigate the tough competition in consumer electronics products.