Casio Computer is well-known as a watch and calculator manufacturer. Casio, founded in 1957, has cultivated the consumer electronics market by inventing distinctive products. Milestones in its history include the Casio Mini (1972), the world’s first personal electronic calculator; G-Shock (1983), a shock-resistant wristwatch; and QV-10 (1995), the world’s first digital camera with an LCD display. More than 60% of its revenue and most of its profits are from the timepieces segment.