Founded in 1949 in Kobe, Japan, Asics is a leading sports footwear brand specializing in performance running shoes. Asics is well-known for its stability running shoe Gel-Kayano, which has been popular among runners for over 30 years thanks to its cushioning technology. It also owns Onitsuka Tiger, which is a sports fashion brand named after the company’s founder, Kihachiro Onitsuka. In 2023, Asics had annual sales of over JPY 570 billion, and it operated around 600 self-owned retail stores around the globe.
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