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Guosen Securities: Olympics help various brands promote new marketing, and search and discussion heat of sports brands has increased.
The Paris Olympics will open on July 27th, and sports brands will boost their popularity by sponsoring national teams, launching Olympic-related products, and holding related marketing activities.
Brokerage focus: Huayuan Securities first rated Anta Sports (02020) as a "buy", expecting it to have overseas expansion prospects and significant growth space.
Jingu Finance News | Huayuan Securities released a research report indicating that Anta Sports (02020) has laid out the mass sports, fashion sports, and high-end outdoor sectors for the main brand, FILA, and all other brands respectively. 1) The main brand adheres to the development strategy of "mass positioning, professional breakthroughs, and brand improvement", continuously improving its brand power through innovative product lines; 2) FILA targets high-line city customers and continuously innovates designs to make its products have the attribute of crossing styles; 3) DESCENTE and KOLONSPORT target the high-end outdoor market, hoping to create the group's third hundred billion brand through the trend of outdoor recreation. The bank believes that, as
Statistics on Short selling of Zhongtong Hong Kong stocks| August 5th.
Short selling statistics of Hong Kong stock market | August 5th.
ANTA Sports (02020) fell by 2.78% in Hong Kong stock connect. Citigroup indicated that the management's plan to reduce promotion expenses will weaken the long-term driving force.
ANTA Sports (02020) fluctuated narrowly at a low level in the afternoon. As of press time, it fell by 2.78% to HKD 68.15, with a turnover of HKD 0.244 billion. Citigroup lowered the company's target price from HKD 87.5 to HKD 75, also lower than the market's general forecast, and downgraded the rating from "buy" to "neutral". The bank stated that ANTA's management plans to reduce promotion expenses to maintain the full-year performance, which will weaken its long-term driving force, and will lower the sales growth forecast for 2025 to 2026 to high single digits, lower than the market's general expectation of double-digit growth. The bank mentioned its Fila brand.
Citi Downgrades ANTA Sports Products to Neutral From Buy; Price Target Is HK$75
Hong Kong stock market anomaly | Sporting goods stocks rebound in early trading, the Olympic effect may bring sustained benefits to brands, institutions are bullish on the sustained prosperity of sportswear.
Sporting goods stocks rebounded in early trading. As of press time, Li Ning (02331) rose 4.4% to HK$14.7, Xtep Int'l (01368) rose 3.52% to HK$4.7, Yue Yuen Ind (00551) rose 3.29% to HK$12.54, and Anta Sports (02020) rose 2.73% to HK$69.55.
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