Meituan's mission is “to help everyone eat better and live a better life”. As a leading e-commerce platform for lifestyle services in China, the company has apps familiar to consumers, such as Meituan, Public Reviews, and Meituan Takeout. The services cover more than 200 categories such as restaurants, takeout, taxi, bike sharing, hotel travel, movies, leisure and entertainment, and the business covers 2,800 counties, regions and cities across the country. In the 12 months ended June 30, 2020, the total number of Meituan annual trading users reached 0.46 billion, and the total number of active merchants on the platform reached 6.3 million. On September 20, 2018, Meituan Review (stock code: 3690.HK) was officially listed on the Hong Kong Stock Exchange. Currently, Meituan's strategy focuses on Food+ Platform, and is building a multi-level technology service platform for the lifestyle service industry from the demand side to the supply side with “eating” as the core. At the same time, Meituan is focusing on building itself into a social enterprise, hoping to build a smart city and create a better life through in-depth cooperation with party and government departments, universities and research institutes, mainstream media, public welfare organizations, and ecological partners. Helping everyone eat better and live a better life As a one-stop platform for eating, drinking, traveling, shopping, and entertainment, the value we want to create is not only to help everyone eat better, but also to create more value for people's lives, help make every aspect of everyone's daily life better, and help make everyone's travel life better. Eat Better Everyone wants to eat better, so Meituan's ultimate goal is to want consumers to eat better. It not only covers the needs of hundreds of millions of people in terms of breadth, but is also committed to helping everyone eat more delicious, more convenient, and healthier for a long time. Therefore, catering is our top priority. Meituan will deepen and expand the strategic layout of catering, and serve the catering industry in all aspects from various perspectives such as marketing, distribution, IT systems, and supply chains. Live Better Consumers need to eat, watch movies, travel, stay in hotels, get haircuts, and all kinds of lifestyle services. Meituan will create value for users and merchants in more consumption scenarios and achieve our corporate mission: to help everyone eat better and live a better life. Meituan values We believe that there are simple and simple ideas that attract people similar to us to accomplish ordinary and great things together; these are our values. Customer-centric Customer demand is the most important input to all of the company's strategies and actions. Only by helping customers solve problems and creating value can the company have a reason to exist. Honesty and honesty Honest management is fundamental to the company's sustainable development. In the face of issues of principle, we would rather sacrifice short-term interests in exchange for long-term success. “Having both morals and talents, putting morality first” is also the guide for selecting and appointing company cadres. Win-win cooperation Compared to the vast majority of Internet companies, our business format is complex and diverse, and there are many process links. Only when various platforms, business lines, and online and offline teams, including partners in the ecological chain cooperate efficiently, can we serve our customers well. Pursuing excellence Our business requires our continuous improvement of excellent services to win customer reputation. The characteristics of the low-margin industry require us to pursue the ultimate in process improvement and efficiency optimization to build competitive barriers leading to cost. These all need to be supported by our excellent products and technology. The industry we are in requires us to be a learning organization that continues to evolve, and also requires each of us to continue to learn and grow and surpass ourselves.
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