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MicroAd has started targeting advertising distribution to connected TVs using collaborative data from V Point and Ponta.
MicroAd, operated by CCCMK Holdings, has announced the launch of targeted advertising for connected TVs (CTV) using the collaboration data of V Point, operated by CCCMK, and Ponta, operated by Loyalty Marketing. In cooperation with CCCMK and Loyalty Marketing, they will also implement purchase analysis at physical stores as an effect measurement of advertising distribution. This will capture the target audience.
Volume change rate ranking (13:00) - Kura Sushi, Sun Bio, etc. are ranked.
* In the volume change rate ranking, you can learn the interests of market participants such as the tendencies of investment by comparing the average volume of the previous 5 days and the volume on the delivery day. * Volume Change Rate Top [As of June 28, 13:32] (Comparison of average volume of the previous 5 days) Code => Stock Name => Volume => 5-Day Average Volume => Volume Change Ratio => Stock Price Change Ratio <9331> Caster 167600 18513.04 279.92% -0.0366% <3856> A
MicroAd Research Memo (8): Utilizing retained earnings for business expansion towards future stable shareholder returns.
MicroAd recognizes the return of profits to shareholders as an important management issue. However, as the company is still in its growth stage, it is focusing on strengthening internal reserves. The company allocates its internal reserves to secure and nurture excellent human resources, strengthen revenue from its services, and engage in research and development to further expand its business, thereby laying the foundation for stable and continuous return of profits in the future. As for future dividends, the company will decide based on its financial status and management performance.
MicroAd Research Memo (7): From AdTech Companies to Comprehensive Data Companies. Smooth Progress in Data Utilization in New Fields.
■ Medium-to-long-term growth strategy Under the slogan of "from an ad technology company to a comprehensive data company", MicroAd <9553> is drawing up a growth strategy centered on data utilization, with the aim of expanding performance and improving corporate value through three basic strategies: "Expanding Data Products", "Response to Post Cookies", and "Utilization of Data in New Areas".
MicroAd Research Memo (5): Q2 of September 2024 plan exceeds revenue and profit reduction.
Performance trend1. In the second quarter of the fiscal year ending September 2024, MicroAd's (9553) consolidated performance for the cumulative second quarter of the fiscal year ending September 2024 showed a 1.4% decrease in revenue compared to the same period last year, with operating profit decreasing by 41.9% to 411 million yen, ordinary profit decreased by 39.6% to 418 million yen, and net profit for the quarter attributable to the parent company shareholders decreased by 35.3% to 329 million yen, experiencing a decline in revenue and profits. One of the main services, "UNIVERSE," showed an increase in revenue and profit and was doing well.
MicroAd Research Memo (3): Analyzing Consumer Behavior to Solve Digital Marketing Challenges for Client Companies (2)
Company overview of MicroAd <9553> and their product "Shirarel" is a data platform that supports BtoB marketing for the BtoB industry. They provide services to companies with the goal of expanding recognition of their corporate products and services by delivering targeted advertising using business data of at least 10 million. The special feature of this product is that "it is possible to create precise targeted advertising using an abundance of data". They provide advertising distribution.
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