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MicroAd Research Memo (7): Aiming for further growth acceleration through the growth of existing businesses and the utilization of data in new areas.
■ MicroAd <9553> has a long-term growth strategy under the slogan "From a Technology company to a Comprehensive Data Company," where it envisions a growth strategy centered on data utilization. Specifically, it aims to expand its performance and enhance corporate value through two fundamental strategies: "Expansion of Data Products" and "Utilization of Data in New Areas." (1) "Expansion of Data Products" In the internet advertising market, "Brand Area (
MicroAd Research Memo (5): In the fiscal year ending September 2024, there will be upfront investments in digital signage services and an increase in staffing.
■ The performance trends of MicroAd <9553> 1. Overview of the performance for the fiscal year ending September 2024 The consolidated performance for the fiscal year ending September 2024 shows revenue increased by 6.6% compared to the previous period to 13,712 million yen, operating profit decreased by 63.1% to 307 million yen, ordinary profit decreased by 60.1% to 294 million yen, and Net income attributed to shareholders of the parent company decreased by 50.0% to 282 million yen. The flagship 'UNIVERSE' continued to perform well with a 19.6% increase in revenue, in addition to Broadcasting consulting.
MicroAd Research Memo (4): Going forward, focus will continue on the high-margin "Overseas Consulting Services."
The "Consulting Services" provides the "MicroAd COMPASS" product for Broadcasting companies and the "Enhance" service by the subsidiary Enhance, as well as the "Overseas Consulting Services" which comprehensively supports digital marketing based overseas.
MicroAd Research Memo (3): Establishing two new sales branches to expand the sales of 'UNIVERSE'.
■Company Overview of MicroAd <9553> a) The new marketing product "UNIVERSE" utilizes existing data and does not require the development of a new system, enabling immediate provision of new products. As a new marketing product leveraging the data held in "UNIVERSE," local governments can provide more appropriate targeting in response to user demands for relocation, travel, and hometown tax donations as of February 2023.
MicroAd Research Memo (2): Analyzing consumer behavior from large amounts of data to contribute to corporate digital marketing.
The company aims to transform marketing through the power of data and Technology under the vision "Redesigning the Future Life (Predicting the future with the power of data and Technology)" to make people's lives better and more fulfilling.
Volume change rate ranking (9 o'clock slot) - Makino and Triple Ice, among others, are ranked.
In the ranking of volume change rates, it is possible to understand market participants' interests, such as the trend of stock selection, by comparing the average volume over the last five days with the volume on the day of distribution. ■Top volume change rates [As of January 6, 9:32] (Comparison of average volume over the last five days) Stock Code Stock Name Volume 5-Day Average Volume Volume Change Rate Stock Price Change Rate <6135> Makino 821700 107185.08 251.55% 0.0613