Asia Enterprises Holding Ltd is an investment holding firm. Along with its subsidiaries, it is engaged in the distribution of steel products to industrial end users. The company operates through three segments namely, Steel distribution comprises of procuring, distributing, and trading of steel products; the Provision of steel processing segment is involved in the processing of steel materials for sale, and the corporate segment is engaged in investment and management activities. The majority of its revenue is earned from the Steel distribution segment. Geographically, it derives the majority revenue from the Singapore market, while it also has a presence in Indonesia, Malaysia, and other countries.