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The implementation of Apple AI in China has led to changes, and the iPhone's market share in the global market has declined.
Data shows that in 2024, the iPhone's Global market share declined by 1%, with sales decreasing by 2% year-on-year. Currently, Apple's Apple Intelligence has not been launched in the China market, and Analysts expect that iPhone shipments will decline by 6% year-on-year in the first half of this year. Zuckerberg believes that the sales difficulties of the iPhone are due to the lack of significant improvements in the new models compared to previous versions.
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