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Adobe's Analytics Reports $10.8 Billion Black Friday Online Sales
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USA's "Black Friday" online shopping sales have surpassed the 10 billion dollar threshold, and "Cyber Monday" is expected to set a record of 13.2 billion dollars.
According to data compiled by adobe Analytics, driven by the sales of mattel and Harry Potter LEGO sets, the total online sales on Black Friday in the usa exceeded $10 billion, an increase of more than 10% compared to last year.
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Retail sales increased by 3.4%, in-store shopping increased by 0.7% after inflation, usa consumers are seeking cheaper goods this year, sales on Black Friday in the usa grew faster, highlighting that picky consumers are still spending when they find the right products. According to mastercard SpendingPulse data, the day after Thanksgiving (start of the traditional holiday shopping season), retail sales (excluding autos) increased by 3.4%. This number exceeded last year's growth and was not adjusted for inflation. In-store sales increased by 0.7%, below last year's pace. E-commerce is a bright spot.
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