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USA holiday season e-commerce sales soared to a record-breaking $241.4 billion, with discounts, promotions, and AI shopping assistants being the main drivers.
According to Adobe, during the 2024 holiday shopping season, total e-commerce sales in the USA increased by 8.7% year-on-year to reach 241.4 billion USD, setting a new historical high. More than half of the total spending was concentrated on electronics, outfits, and Housewares, while groceries and Cosmetic became the fastest-growing categories. AI shopping assistants and significant discounts were the key factors driving holiday shoppers' Consumer behavior.
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Online Holiday Spending Rises Nearly 9%, as Deep Discounts and AI-powered Chatbots Fuel Purchases, Adobe Data Says
Adobe: Holiday Shopping Season Drove a Record $241.4 Billion Online and Rising 8.7% YoY
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Express News | Adobe Analytics: This Holiday Season, Traffic to Retail Sites From Generative AI-Powered Chat Bots up by 1300% Vs Year Prior
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