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Replacing Nike (NKE.US), Adidas has reached a new sponsorship agreement with Liverpool.
Liverpool has signed a 5-year contract with Adidas, with a total value of over 0.3 billion British Pound. The new partnership will begin on August 1.
Liverpool Enters Multi-year Kit Deal With Adidas to Replace Nike
Kepler Capital Remains a Buy on Adidas AG (0OLD)
Strong Growth Prospects and Strategic Investments Drive Buy Rating for Adidas AG
Adidas AG (0OLD) Was Upgraded to a Hold Rating at Hauck & Aufhaeuser
Bernstein Maintains Adidas AG(ADDYY.US) With Buy Rating, Maintains Target Price $162.25