BetMakers Technology Group Ltd engages in the development and provision of data and analytic products. The firm operates in two segments: Global betting services, and Global Tote. The Global betting services segment which derives the majority of revenue provides a variety of racing data and analytical tools consisting of basic race data such as pricing, runners, and form, analytical tools. The Global Tote segment which derives maximum revenue, includes the provision of tote software and integrations to facilitate tote liquidity and results.