AI shopping assistants have contributed to usa's "Cyber Monday" sales surpassing 13 billion dollars, a year-on-year increase of 7.3%.
According to a report by adobe, usa consumers reached an online spending of 13.3 billion dollars this year on "Cyber Monday", which is a 7.3% increase compared to Cyber Monday in 2023, surpassing the 10.8 billion dollars spent online on Black Friday. Caila Schwartz, director of consumer research at Salesforce, stated that generative ai tools can answer basic product queries from online shoppers, helping retailers protect their profit margins despite rising costs.
Promotions Drive Black Friday Weekend Gains, Retailers Stay Upbeat on Season
New tactics against inflation! The consumer industry in the usa collectively prolongs "Black Friday".
In the face of stubborn inflation and rising prices, usa consumers are no longer impulsively "buying more", they are paying more attention to discounts and high cost performance. To cope with inflation and stimulate consumption, retail giants such as walmart and amazon have extended the "Black Friday" shopping festival from one day to several weeks. Analysis suggests that Trump's rise to power may further exacerbate the inflation situation.
How does Trump's tariff plan affect the situation? Study: American consumers' purchasing power may evaporate by $78 billion each year.
①A study released on Monday by the National Retail Federation (NRF) shows that if Trump's new tariff proposal is implemented, American consumers could potentially lose up to $78 billion in purchasing power annually. ② The report states that if import tariffs are implemented, it will further exacerbate the impact on low-income families, making their budgets even tighter.
Gordon Brothers Agents $150M Debtor-in-Possession Term Loan for Big Lots
Is american spending slowing down? The largest retail industry organization has issued a warning that the growth rate of year-end holiday consumer spending is slowing down.
The National Retail Federation predicts that while the total spending for the upcoming holiday shopping season will reach a new high, high inflation continues to erode consumer purchasing power. The growth rate of this year's most important holiday sales will be lower than last year, and household spending will be more cautious. Consumer spending is a key pillar of the US economy, and insufficient consumer purchasing power may lead to a pessimistic outlook on the economy.
