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【Brokerage Focus】 BOCOM INTL maintains a Buy rating on Bilibili (09626) and basically maintains its revenue and profit expectations for the fourth quarter.
Jinwu Financial News | BOCOM INTL released a Research Report indicating that it basically maintains the revenue and profit expectations for Bilibili (09626) in the fourth quarter of 2024. 1) Games: The revenue from "Three Strategies" is basically in line with expectations, while the first month's revenue from "Jujutsu Kaisen Phantom Night" in the international version may reach 70 million yuan (RMB, the same below). The institution basically maintains the fourth quarter game revenue expectation at 1.77 billion yuan, corresponding to a year-on-year growth rate of 76%. 2) Maintaining expectations for advertising/VAS revenue, with an estimated year-on-year increase of 24% in advertising revenue, benefiting from product optimization, gradual release of cross-scenario advertising inventory, major e-commerce promotions, and the trade-in policy driving short-term marketing budgets.
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Major bank rating | Goldman Sachs: The expectation is that the domestic gaming Industry remains a defensible investment choice.
Goldman Sachs published a report stating that despite macro and policy uncertainties this year, the domestic gaming industry is still expected to be a defensive investment choice. Leading stocks Tencent and NetEase are likely to achieve growth above the industry average by leveraging their strong product pipelines to expand in overseas markets. The firm prefers the music streaming platform Tencent Music, which has a stable market structure and penetration potential, as well as Bilibili, which has growth potential in advertising market share. Among them, the firm expects both Tencent and Tencent Music to achieve stable profit growth, with revenues expected to increase by 8% to 10% and a modest expansion in profit margins. Additionally, Tencent's international gaming growth and e-commerce development, along with Tencent Music's subscriptions and usage...
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