Full-line decline! Is the way out for LVMH to "sink"?
Industry indicators show that LVMH's sales growth was lower than expected, and on Wednesday global luxury goods stocks fell. Analysis suggests that while high-end luxury goods manufacturers have far better performance than companies primarily targeting the middle class, in the long run middle-class consumers are still the main customer group for big brands. Some brands have already started quietly lowering prices in hopes of winning back middle-class consumers.
Did Prada finally choose the right person?
Author | Cao Anxun Editor | Zhou Zhiyu. Prada, which caused a sensation on social media due to several celebrity endorsers' houses collapsing, attracts unprecedented attention from Chinese consumers because of the replacement of new brand ambassadors. On June 2nd, Prada announced Jia Ling as its brand ambassador. This decision made Chinese consumers exclaim "Finally the right person is chosen", and "It won't fail this time." Prada's selection of Jia Ling signifies a significant shift in its endorsement strategy. In recent years, after experiencing a series of celebrity endorsement failures, the brand's interest in internet celebrities has dropped sharply, and instead it favors positive public figures such as China's women's soccer team and table tennis world champion Ma Long.
Prada S.p.A. UNSP ADR EACH REPR 2 ORD Reports FY Results
Hang Seng Index Set For Global Expansion With Prada, XPeng, And BeiGene On The Horizon
CHOW TAI FOOK: Interim Report 2023/2024
Chow Tai Fook Jewellery H1 Profit Attributable Jumps 36.7%