Driven by the subsidy for trading in old appliances, the home appliance industry is expected to show strong growth in Q3! november 11 shopping festival-related has become a new starting point for explosive performance.
①Under the consumer goods trade-in policy, the retail sales of household appliances and audio-visual equipment for households of quota-exceeding units increased by 20.5% in September, a significant acceleration of 17.1 percentage points compared to August, with smart home appliances growing at over 30%. ②On the other hand, the real "peak season" for appliance subsidies lies in the november 11 shopping festival-related brought by e-commerce platforms.
Stimulating appliance sales with trade-in programs, the "volume and price rise together"! Goldman Sachs: Q4 shipments may continue to increase
Goldman Sachs pointed out that in September, the retail sales of household appliances increased by more than 20% year-on-year, with offline average selling prices increasing by 5-17% year-on-year, showing a situation of "rising volume and price." With Singles' Day sales approaching, it is expected that the household appliance industry will experience further growth in Q4.
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Hong Kong stock market anomaly | Haier Smarthome (06690) rose more than 8%, leading the way in home appliances stocks. Institutions believe the market is overly pessimistic about tariffs, and there is hope for a simultaneous rise in volume and price in th
Home appliances stocks rose today, as of press time, Haier Smarthome (06690) rose 7.93%, reaching HKD 24.5; Hisense Ha (00921) rose 6.7%, reaching HKD 20.6; Vesync (02148) rose 2.39%, reaching HKD 4.29; Skyworth Group (00751) rose 0.69%, reaching HKD 2.91.
The air conditioner expansion plan of 2.5 billion yuan is expected to stimulate demand according to Haier Smarthome's old-for-new policy. | Speed Reading Announcement
1. Haier Smarthome disclosed a nearly 2.5 billion yuan investment plan for air conditioner expansion yesterday evening, and expressed optimistic expectations for the household appliance market in the second half of the year. 2. In a highly anticipated research report released by Goldman Sachs earlier, the air conditioner industry was categorized as having 'excess production capacity,' while Haier Smarthome, in disclosing the expansion plan, stated that there is still significant growth potential for high-efficiency, comfortable, and smart air conditioning products.