A difficult Q2 report card for luxury goods: zero revenue growth, price increases and promotions together, with Hermès "holding up the roof".
Bank of America Merrill Lynch stated that the second-quarter weighted average income of the luxury goods industry recorded zero growth, the lowest in fifteen quarters, and also showed trends such as brand polarization, negative growth in hard luxury income, and deteriorating demand in the USA.
Chaoxun | Prada launches customized services, the miracle night cream of the sea blue mystery debuts, Descente RE:DESCENTE eco-friendly project goes online, Kao Keron children's line new product launches.
Prada's made-to-measure service is constantly refreshed according to the season, introducing different materials and details, and creating new silhouettes to reinterpret classic works with new ideas and ingenuity.
The ladies support Miu Miu.
The growth of luxury goods depends on the second-tier brands.
Full-line decline! Is the way out for LVMH to "sink"?
Industry indicators show that LVMH's sales growth was lower than expected, and on Wednesday global luxury goods stocks fell. Analysis suggests that while high-end luxury goods manufacturers have far better performance than companies primarily targeting the middle class, in the long run middle-class consumers are still the main customer group for big brands. Some brands have already started quietly lowering prices in hopes of winning back middle-class consumers.
Samsonite International Goes Ex Dividend Tomorrow
Did Prada finally choose the right person?
Author | Cao Anxun Editor | Zhou Zhiyu. Prada, which caused a sensation on social media due to several celebrity endorsers' houses collapsing, attracts unprecedented attention from Chinese consumers because of the replacement of new brand ambassadors. On June 2nd, Prada announced Jia Ling as its brand ambassador. This decision made Chinese consumers exclaim "Finally the right person is chosen", and "It won't fail this time." Prada's selection of Jia Ling signifies a significant shift in its endorsement strategy. In recent years, after experiencing a series of celebrity endorsement failures, the brand's interest in internet celebrities has dropped sharply, and instead it favors positive public figures such as China's women's soccer team and table tennis world champion Ma Long.