li ning is going to open up new battlegrounds overseas.
See the real chapter of business performance.
Joining hands with Sequoia China, Li Ning is going all in overseas.
①Today, Li Ning revealed that it will establish a joint venture with Sequoia China to expand overseas markets; ②Previously, Sequoia China has invested in cross-border e-commerce companies such as Shein, Aoke Technology, PatPat, and Zhiyu; ③In the process of Li Ning's internationalization, supply chain, overseas warehouse management, and the choice of cross-border platforms are all important considerations.
In the first half of the year, the revenue was 7.203 billion yuan. Ding Shuibao, CEO of Xtep International, stated that the company is focusing on the running business and has plans to expand overseas. This was reported in the earnings conference.
In the first half of this year, Xtep announced the strategic sale of its fashion sports business of GSW and Palladin brands, and focused resources on running business, increasing investment in Saucony brand. This move is regarded as an important adjustment to Xtep's global strategy. Xtep's e-commerce revenue recorded growth of over 20% in the first half of this year, with retail sales on Douyin, D2C, and WeChat Video increasing by more than 80% year-on-year.
Li Ning has held steady during the sports season.
Footwear business contributes the most.
Xtep accelerates to fight in lightweight gear.
If you don't advance, you retreat.
Li Ning Company Limited Goes Ex Dividend Tomorrow