Nordstrom Announces A Total Company Net Sales Increase Of 4.9% And A Comparable Sales Increase Of 5.8% For The Nine-Week Holiday Period Ended January 4, 2025, Compared With The Nine Weeks Ended December 30, 2023. For The Nordstrom Banner, Net Sales...
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USA holiday season e-commerce sales soared to a record-breaking $241.4 billion, with discounts, promotions, and AI shopping assistants being the main drivers.
According to Adobe, during the 2024 holiday shopping season, total e-commerce sales in the USA increased by 8.7% year-on-year to reach 241.4 billion USD, setting a new historical high. More than half of the total spending was concentrated on electronics, outfits, and Housewares, while groceries and Cosmetic became the fastest-growing categories. AI shopping assistants and significant discounts were the key factors driving holiday shoppers' Consumer behavior.
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