Virtual Reality (VR) is a technology that provides an immersive simulated experience. It includes companies that manufacture and sell hardware, devices and equipment for augmented reality (AR) and virtual reality (VR), such as head-mounted displays, gloves, controllers, etc. The recent launch of Apple's vision pro has sparked the interest of investors in VR and AR technology. With the innovation of new VR products, virtual reality will change how we use and develop games, entertainment, education, and healthcare services. As new applications continue to materialize, VR companies will see significant revenue growth, driving their share prices higher.
The key to the fruit chain is not market share, but user upgrade rate. That's why this round of the cycle will be strong for apples.
Bernstein pointed out that the market generally mistakenly believes that the change in iPhone sales is due to competition with Android manufacturers' market share, but this is not the case. The main driver of iPhone sales is the user upgrade rate. It is expected that Apple will usher in a strong cycle in 2025.
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