Why did Xu Xin 'escape' the leisure snack track after three squirrels inc. and bestore co.,ltd. were successively reduced by Jinri Capital?
①Today, the capital successively reduced its shareholding in three squirrels inc. and Bestore Co.,Ltd., which may stem not only from their own funding needs, but also from the more significant reason of the fiercely competitive and declining growth industry characteristics in the leisure snack industry. ②Focusing on the sinking market and emphasizing ultimate value for money, traditional snack brands are facing strategic decisions when confronted with the rise of large-scale snack stores.
TikTok platform shows significant growth, three squirrels inc. net profit increased by over 80% in the first half of the year | Interpretations
① Douyin channel growth rate is significant, Three Squirrels' revenue in the first half of the year increased by 75.39% year-on-year; ② Benefiting from the direct sourcing of the nut category and the self-owned supply chain, combined with a decrease in management fee rate, the company's non-GAAP net margin increased by approximately two percentage points year-on-year.
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Net profit increased 55%-70%, and the three squirrels still had to rely on the old e-commerce business to “turn over” | Insight Research
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