Social media refers to digital platforms and applications for the creation, sharing, and exchange of user-generated content, ideas, and information. These platforms connect people, enabling them to interact, communicate, and build online communities. Popular social media sites include Facebook, X (Twitter), Instagram, LinkedIn, and TikTok, among others. Social media companies leverage their large user bases for potential advertising revenue, data-driven analytics, global marketing reach, and their role in driving digital innovation and social transformation.