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How are two Chinese e-commerce platforms competing to be the top player in the usa during Black Friday?
① Temu and Shein invested heavily in online marketing during the traditional Western shopping season of "Black Friday," intensifying market competition; ② Sales for Temu and Shein in the first half of November grew by 18% and 16% respectively, successfully squeezing the market share of traditional retailers such as amazon; ③ Experts point out that retailers relying on search advertising have to rethink their strategies to survive.
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