Cineplex Inc is a diversified media company that operates chains of movie theaters. The company has three reporting segments: film entertainment and content; media; and location-based entertainment. The film entertainment and content segment include revenue from theater attendance. The media segment includes cinema media and digital place-based media operations. The location-based entertainment business derives revenue from entertainment restaurant chains like The Rec Room and Playdium. The film entertainment and content segment generates the majority of its revenue from audiences located in Canada.