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NBC Universal reported record advertising revenue for the Paris Olympic Games.
Comcast, the American media giant, announced on Tuesday that the advertising revenue for the Paris Olympics and Paralympics has reached a historic high, breaking the record of $1.25 billion in advertising revenue during the 2020 Tokyo Olympics. NBCUniversal previously announced that the advertising revenue for the Paris Olympics had reached $1.2 billion, and the company did not provide exact new figures on Tuesday. The opening ceremony of the Paris Olympics attracted more than 28.6 million viewers, the largest number since the 2012 London Olympics. The average number of viewers during the prime time in the first four days was 33.8 million, an increase of 77 compared to the Tokyo Olympics.
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Express News | DataBee, From Comcast Technology, Launches A Gen AI Powered Chatbot To Tackle The Challenge Of Finding And Validating Asset Owners