Crawford's low price-to-sales ratio is due to its slower revenue growth compared to the industry. Shareholders are wary of the company's less promising future. Unless conditions improve, the low price-to-sales ratio will continue to limit the share price.

The company's ROE is average, but the use of significant debt to boost returns, resulting in a low ROE, is not seen as positive. High-quality companies typically achieve high ROE without too much debt.

Market's expectation of Crawford's poor revenue growth trend may explain its low P/S ratio. Despite projected alignment with the industry, shareholder scepticism of growth forecasts results in lower selling prices.