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Dell To Simplify PC Branding In Effort To Boost Demand
The Return of Area-51
Nvidia, AMD Vie for AI Supremacy With Latest Offerings at CES
CES Insights | Dell abandons the XPS brand, with future products named "Learning from Apple".
Sina Technology News, January 7th morning report, at the ongoing CES 2025, Dell announced a large-scale rebranding of all its Consumer and commercial PCs, abandoning the iconic XPS brand. It is reported that the new Dell will categorize laptops, desktops, and other devices into three main series: Dell, Dell Pro, and Dell Pro Max, distinguishing product names based on different performance levels and target groups. Additionally, Alienware gaming computers have also been updated with new names, but they will be separated from Dell's core computing products.
Learn from Apple (AAPL.US)! Dell (DELL.US) is rebranding its PC brand name, and "XPS" has become history.
Dell Technologies (DELL.US) plans to rename its personal computer (PC) brand in a manner similar to Apple's (AAPL.US) naming convention to stimulate demand.
Unavoidable AIPC! Before CES, chip giants rush to release new products, and Terminal Manufacturers are actively warming up.
① AIPC is seen as a new benchmark for Consumer Electronics in the AI era. Over the past year, major manufacturers globally have continually explored AI empowerment, product forms, user experience, and other aspects. ② Institutions expect that in 2024, the AIPC shipment volume will account for approximately 20% of the total PC shipment volume under a broad definition.
