e.l.f. Beauty Stock Discussion

Invest Long ✓ : entry? or short

TrendTrader OP Invest Long ✓ : I’m short currently

Salmon Klein : will it keep dropping? I was hoping to load at 90 dollars...one more push and will be there you know

Nidia_Girl OP Salmon Klein : it might drop , but at that point it becomes a bargain ..

Richard Fain Fan Nidia_Girl OP : should be buying at 110 then buying the dip

Invest Long ✓ OP : it looks like it's trying to hit that 108.3 low from few weeka

Tonyco : It's a combination of things. Mostly, it is Old Money not understanding the industry. $Estee Lauder (EL.US)$ is what they think will do better during recovery or something.
They don't understand that affordability is king now. It seems like it should be obvious, but they don't live in the same budget constraint that most people live in right now.

Tonyco : Just hold and wait for earnings. CEO even did interview recently saying their sales and market share continue to grow.

Invest Long ✓ : got in at 112.9, was thinking it could hit 108 but yesterday best was 112, got in earlier so I can dont look at it. Now it's 117, wait for rate cut and prob going back to 130