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FlexShopper, Inc. is a financial technology company, which engages in the provision of electronics, home furnishings, and other durable goods to underserved consumers on a lease-to-own (LTO) basis through its patented e-commerce marketplace. The firm is also involved in providing LTO and loan technology platforms to a growing number of retailers and e-retailers to facilitate transactions with consumers without access to traditional financing. The company was founded by George F. Rubin, Morry F. Rubin, and Brad Mitchell Bernstein on August 16, 2006 and is headquartered in Boca Raton, FL.