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US toy manufacturers call for tariff exemptions, stating their efforts to alleviate the impact on toy prices.
American toy manufacturers state that the trade policies of the Trump administration will mean higher prices for toy gifts in the future. TIM, the head of Consumer products at the industry giant Hasbro, stated: "More than 60% of the toys sold in the USA have a retail price of less than $20. Therefore, in the context of tariffs, one thing we are really trying to do is ensure that our toy prices remain within the Consumer's affordable range, but to some extent, the tariffs will raise the purchase prices for Consumers, and this is indeed unavoidable." He stated, "We are working to mitigate this impact." Mattel stated that they are also
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