LEGO's sales in the first half of the year increased by 13%, leading the toy market.
Danish toy manufacturer Lego announced on Wednesday that its sales in the first half of this year increased by 13% year-on-year to 31 billion Danish kroner (approximately $4.65 billion), driven by strong demand in Europe and North America. In contrast to the soaring sales of Lego, the global toy market remains stagnant, with sales of its American competitors Mattel and Hasbro also lukewarm. Lego CEO Niels Christiansen said in an interview, 'Our performance is significantly better than the overall toy market, and we are gaining market share at a considerable pace.' In the first half of this year
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