Hub24 is a diversified financial services business. The firm’s core platform segment engages in the development and provision of custodial and noncustodial administration services to financial advisors, stockbrokers, accountants, and their clients. The tech solutions segment provides a range of technology and data services, as well as cloud-based software. Hub24 serves individuals, companies, trusts, associations, or self-managed superannuation funds. The firm has around 8% share of the Australian platform market, in contrast to the largest five providers with an average market share of 14.0% each.