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Who has JD.com changed the game for in food delivery?
Less than 10 days after JD.com ventured into the food delivery Industry, Liu Qiangdong opened the curtain on the market transformation. On February 19, JD.com announced that starting from March 1, 2025, it will gradually pay social insurance and housing fund for full-time delivery riders, and provide accident insurance and health Medical insurance for part-time riders. After paying social insurance and housing fund for delivery personnel, JD.com once again became the first platform to do so for food delivery riders. Following JD.com's announcement to provide social insurance and housing fund for full-time food delivery riders, Meituan also announced on the same day that it is currently building an information system related to rider social insurance, and it is expected to begin gradually providing for full-time and stable part-time riders starting in the second quarter of 2025.
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JD.com is making a significant investment in food delivery: offering high rewards to attract couriers, a mix of various promotional teams, and merchant orders have not yet increased significantly. | Frontline
① Currently, the volume of Orders on JD.com is still significantly lower than that of platforms like Meituan. The subsidies and delivery fees for delivery riders have increased, but the service providers and ground push segments are mixed with both good and bad players. ② According to JD.com's official customer service, the recruitment of service providers for JD.com delivery is only open to businesses, not supporting individual applications, and JD.com has not authorized any third-party Institutions to conduct paid recruitment activities.
