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Coca-Cola relies on high-end milk to achieve growth beyond soft drinks.
Fairlife's ultra-filtered milk, a brand under Coca-Cola, is produced in Disquiquilva, Illinois. When James Quincey became the CEO of Coca-Cola in 2017, due to health concerns, the sales of carbonated beverages showed an overall downward trend. This beverage giant began to strive for business diversification, no longer limiting itself to sugary drinks. What is the key step? Eliminating carbonation and returning to basic products: milk. Fairlife was launched in 2012 as a collaboration between Coca-Cola and the dairy product wholesaler Select Milk.
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101721316 : what price are you buying in
韭菜变主力 OP 101721316 : The recent entry point is gone. I am not buying at ~70 anymore. The IPO market appears to be not as optimistic as when Trump was elected. There are some doubts now. I’d wait it close to the 200 day moving average and then consider. Pay attention to how GS is traded, as JEF is more like a leveraged play of GS.